Adura. v. (Latin). to kindle, ignite, set ablaze.

PharmAdura. n. a company that ignites your medical education activities with research-based needs assessments that kindles the flame with innovative and well-executed initiatives, and keeps the fire alive with continuous improvements based on outcomes assessments, to bring you blazing results.

The PharmAdura Difference
We Get It… We Deliver. We Connect.

Click on a section on the right hand panel to learn more.

We Get It...

The Science

We understand the evolving complexities of 21st-Century medicine. We have strong in-house scientific directors with advanced degrees and excellent medical writers. We don't skimp on science.

We Get It...

The Research

We start with thought-leader interviews to determine the direction the project should take. We follow this up with outcomes assessments and readership surveys to make sure the program works for our audience. And, after every project's completion, we hold a wrap-up session with our faculty to see what worked and what didn't work, so that we can develop clearer and more effective programs in the future.

We Get It...

Continuing Education

We know the rigor involved in meeting CME requirements. More than that, we know the providers. We believe that the choice of an accrediting partner is a key factor in the success of a program. We enjoy strong working relationships with several CME providers, enabling us to recommend the best provider for the program.

See letters from our CME partners:
  • University of Pittsburgh
  • University of Texas M.D. Anderson Cancer Center
  • Letter from our CME partners at M. D. Anderson Cancer Center

We Get It...

The Strategy

We assess the educational needs of the audience, refined by our experience, thought-leader interviews, and research. This enables us to provide targeted, meaningful, and effective medical education.

We Get It...

Practice Management Issues

We understand the practice management issues that always affect healthcare providers. We recognize the importance of coding, staffing, resource utilization, electronic medical records, and other issues that impact on the ability of healthcare practitioners to improve their practices and improve patient outcomes.

We Deliver.

Recruitment

We reach the target audience in many ways: advertising within our publications, geocoding, fax blasting. Our method works. For the 2004 ACS meeting, we recruited over 200 attendees in just 3 weeks.

We Deliver.

Content Generation

We develop ideas in concert with our faculty at every step of the way. The thought leaders drive content through a series of interviews, which enables us to deliver quality programs and keep them on track.

We Deliver.

MediRubix™

Our MediRubix™ learning system duplicates medical thinking in a visual decision-support tool. MediRubix™ juxtaposes evidence-based medicine against the decision-making process in a case-based interactive forum.

We Deliver.

Multimedia

We design and deliver programs that leverage multiple platforms and draw readers in to learn more, in greater depth. In our Front-Line Fungal program, for example, we use publications, live meetings, case vignettes, and a central Web site to present a compelling and thorough look at invasive fungal infections.

We Deliver.

Centralized Tracking

We are committed to efficient practices, knowledge sharing, and streamlining event and activity management. We have a central database that keeps all of our projects coordinated and on track.

We Connect.

With Thought Leaders

We establish and maintain strong relationships with thought leaders. They appreciate working with us, because our scientific rigor lets them know we respect their work and our attention to detail lets them know we respect their time.

We Connect.

With the Audience

We know how doctors think. Our case-based initiatives grab readers' attention and stick in their minds. We present our programs in multiple formats so that each healthcare practitioner can learn in his or her own style, according to his or her own schedule.

We Connect.

With CME/CE Providers

We believe that the choice of accrediting partner is a key factor in the success of the program. We enjoy strong working relationships with several CME providers, enabling us to recommend the best provider for any given program.

The Science The Research Continuing Education
The Strategy Practice Management Issues
Recruitment Content Generation MediRubix™
Multimedia Centralized Tracking
With Thought Leaders With the Audience
With CME/CE Providers